Source: Sports Donga and Digital Times
Credit : koreaboo
Nongshim Noodles has chosen female vocalist IU as their new advertising model.
According to Nongshim Noodles, an interactive CF movie will be released on March 19th featuring IU. The interactive movie's plot will vary depending on the viewer's choice.
Nongshim Noodles' homepage and social network sites will have real-time feedback from consumers, which will be used to better service consumers in the future.
An official from Nongshim Noodles said, "IU was chosen as the new model for her fresh and clean distinctive image, which will appeal to younger fans as well as uncle fans between 30 and 40."
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